A couple of articles yesterday and today got me thinking (always dangerous) resulting in that old Beatles tune, Can’t Buy Me Love, wafting through my brain.
I’m glad for that as it got me to write about more important things than the forced restart of OS X I had to do today. How many times is that this week? Hmm.
You can never go wrong beating up Apple, and I’ve certainly got my licks in with you guys on this blog. You deserved it. But these two articles are asking more from you than a company should be expected to give.
Money can buy you love. Just ask Scott Bourne. His giveaways on Twitter are buying him followers. So are his giveaways for linking to his new web site. Does that mean Scott is some sad, pathetic loser that has to buy his love? Hell no. He’s running a business. It’s called marketing. You can’t come down on the guy because he’s spending money to make money. That’s how companies grab attention, which is what you need to get noticed in a highly competitive market. If the product he provides is crap, people will leave, his advertisers will bail, and he’ll be left with debt. It’s called running a company.
What the authors of the articles fail to understand is that you are providing a non-essential service. You’re running a business. You have competitors. You’re trying to win. Why does everyone want to beat up a winner?
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